Ideas International (IDE)

Shares / Stock Code


Stock Exchange / Sharemarket

Ideas International (IDE) specialises in the provision of comparative assessment information and strategic advice for buyers and sellers of enterprise class IT products and services. IDE’s services cover six product areas, specifically servers, storage, systems software, business continuity, application integration infrastructure, and IT infrastructure services. The Company’s subsidiaries include Ideas International, Inc., ideas International Limited, Which is Best Limited, Competitive Profiles Limited, Ideas International (UK) Limited, Ideas International, Inc. and Ideas International Holdings Pty Limited. IDE has a moderate risk business model. Revenues from IDE’s web-based information service are highly recurring, with the service structured on an annual subscriptions basis and customer renewals (from highly stable blue-chip global companies) at around 97%. Consulting revenues are typically non-recurring, although many customers ‘renew’ their services. IDE's major competitors include Forrester Research, Gartner Group, International Data Corporation Research (IDC Research) and Meta Group, and other technology research companies.
Ideas International has a wide range of blue-chip multinational companies, including Dell, EMC, Fujitsu, Hewlett-Packard, Hitachi Data Systems, IBM and Microsoft. Corporate purchasers of IDE's IT equipment include Altria, Bayer, British Telecommunications, GE Financial Services, Marks & Spencer, Telstra and Sprint.

Ideas International History

Ideas International Limited, was established in 1981. It listed on the Australian Stock Exchange in April 2001. In January of 2004, the company acquired the related research interests of D.H. Brown Associates Inc., a long established American based provider of IT research and advisory services. Ideas International Limited's head office is located in Sydney.

Ideas International (IDE) Products and Services

  • A supplier of information technology research to IT vendors and technology purchasers around the world

Ideas International (IDE) Locations and Subsidiaries

Ideas International Head Office Level 3, 20 George Street, HORNSBY, NSW 2077 Phone: (02) 9472 7777 Fax: (02) 9472 7788

Ideas International (IDE) Share Price

Submitted by ASX Listed Company on 19 April, 2010 - 20:36