Ten Grabs NBL Rights

Submitted by Jim Thesiger on 26 March, 2010 - 15:09

Australia based media company Ten network Holdings (TEN), has recently declared that it has managed to secure the rights of broadcasting the National Basketball League (NBL) for the next five years. The declaration is being considered as another example of increasing competition in the media sector involving pay-TV, free-to-air TV and internet industry. It is assumed that the media giant Ten Network struck the agreement to broadcast the NBL along with other international games through its main and One digital channels for a sum which the company didn’t disclose. One is expected to broadcast as many as two games per week- a schedule that is set to kick off from the 2010-2011 season. It is to be mentioned that currently Fox Sports is broadcasting NBL.

It is believed that David White, the Ten head of sport have utilised both money and a lure of greater free-to-air TV coverage to poach a number of second-tier sports from Fox Sports. The list includes: swimming, World Rally Championship, netball and MotoGP. Ten was kept out of the rights by Fox of broadcasting the Super 14 rugby union. It is to be mentioned that competition in this sector has become significantly intense in the recent times with the emergence of more media platforms which boosted the cost of broadcasting sports. Internet broadcasters, such as FetchTV has started to launch their campaign in the industry.

According to some sources, Fox Sports had to spend double the earlier $14 million worth of contract since it was facing heavy competition form Ten which was partially backed by FetchTV. The talks regarding the rights of NRL and AFL is expected to start earnest later 2010 when Stephen Conroy, the Communications Minister releases the new anti-siphoning rules in an attempt to govern the broadcasting of sports. It is to be mentioned that the NRL and AFL rights are expected to cost the broadcasters as much as $2 billion.